As the seasons change, so do the demands and expectations of guests visiting your accommodation. Being prepared for these shifts is crucial to providing valuable and memorable guest experiences whilst maintaining and expanding your business. To help you navigate this transition smoothly, we’ve created a guide/checklist that can assist you for seasonal readiness as we approach peak season.
1. Staffing:
Start by evaluating your staffing needs. Determine whether you need to hire additional seasonal employees to handle increased guest traffic. Consequently, by not preparing for the increased influx of guests you may be caught on your heels which, increases stress and most likely results in a poorer a experience for your guests. Ensure that your current staff are trained and up-to-date with any new procedures or services you plan to offer during the season.
2. Property Maintenance:
Conduct a thorough inspection of your property. Check for any maintenance issues that may have arisen since the last season. Address repairs promptly to ensure the safety and comfort of your guests. With the upcoming fire season nearly here, gutters and excess green waste should be cleaned up to aviod potential hazards. By doing this you give guests peace of mind PLUS your property appears well maintained adding visual appeal and guest confidence.
3. Seasonal Decor:
Consider updating the decor of your accommodation to reflect the season. This could include changing linens, adding seasonal decorations, or incorporating seasonal scents into common areas. These small touches can make a big difference in creating a warm and welcoming atmosphere, reflecting the locality and current season of travel.
4. Inventory Check:
Review your inventory of amenities, toiletries, and other supplies. Stock up on items that are in high demand during the season and ensure that everything is well-organised for easy access by guests and staff. Remember to plan early as sometimes seasonal products can be hard attain as they may be in high demand.
5. Pricing Strategy:
Adjust your pricing strategy to reflect seasonal demand. Consider offering special promotions or packages to attract guests during specific times of the year. Furthermore, it’s important to keep an eye on competitor pricing to remain competitive.
6. Marketing and Promotion:
This point is to be considered together with your seasonal pricing – update your marketing materials and online listings to highlight seasonal attractions and activities in your area. Attempt to sell the travel idea, for example; “Summer holiday for families: Experience the NEW water park and maxi sun lounges.” Use social media, email marketing, and your website to inform potential guests about upcoming events and special offers.
7. Guest Services:
Enhance your guest services by offering seasonal activities or experiences. For example, if you’re in a ski resort area, consider partnering with local ski rental shops or offering shuttle services to the slopes. Tailor your services to meet the needs and interests of seasonal visitors. If it’s Summer you could partner with local bike shops for mountain bikers who ride the trails.
8. Guest Feedback:
Lastly, encourage feedback from guests who visit during the season. Use their input to make improvements for the next season, demonstrating your commitment to providing an exceptional experience. This is free and specific to you! A great resource to use for future planning.
Hopefully, by following this checklist for seasonal readiness, you can proactively prepare your accommodation for the upcoming season, ensuring that both you and your guests have a memorable and enjoyable experience. Seasonal changes can present unique opportunities for growth and success, so why not embrace them with enthusiasm and thorough preparation. Good luck and get planning!
